export const services = [
  {
    slug: "brand-exposure",
    title: "品牌曝光",
    summary:
      "围绕 AI 搜索语境打造品牌信任声量，让用户和智能系统都能更频繁、更准确地识别品牌价值。",
    href: "/services/brand-exposure",
    path: "/services/brand-exposure",
    image: "/images/blog-growth-strategy.jpg",
    tags: ["AI 信任声量", "官媒背书", "内容资产"],
    fitClients: ["品牌认知弱", "搜索曝光低", "需要权威背书"],
    pains: [
      "品牌在 AI 搜索中缺少可被引用的可信内容",
      "曝光分散，难以形成长期可复用的资产",
      "权威背书不足，用户信任建立缓慢",
    ],
    deliverables: [
      "品牌声量诊断",
      "内容矩阵规划",
      "官媒与自媒体投放",
      "AI 搜索曝光监测",
    ],
    process: ["声量诊断", "内容主题规划", "媒体矩阵铺设", "曝光数据复盘"],
    metrics: [
      { label: "AI 搜索曝光提升", value: "217%" },
      { label: "权威内容覆盖", value: "5000+" },
      { label: "内容资产沉淀", value: "长期复用" },
    ],
    cta: { label: "定制品牌曝光方案", href: "#contact" },
    faqs: [
      {
        question: "品牌曝光和普通发稿有什么不同？",
        answer:
          "大马棒会围绕 AI 搜索理解、用户决策链路和长期内容资产来规划内容，而不是做单点发布。",
      },
      {
        question: "多久能看到曝光变化？",
        answer:
          "基础曝光通常会在项目早期出现变化，但 AI 搜索权重和内容资产复利更依赖持续沉淀。",
      },
    ],
  },
  {
    slug: "lead-conversion",
    title: "精准获客转化",
    summary:
      "把全域曝光承接为可跟进的精准线索，通过意图内容、留资路径和数据复盘提升转化效率。",
    href: "/services/lead-conversion",
    path: "/services/lead-conversion",
    image: "/images/blog-digital-marketing.jpg",
    tags: ["精准意图", "线索留资", "转化复盘"],
    fitClients: ["线索质量不稳", "获客成本高", "咨询转化弱"],
    pains: [
      "曝光有了但线索不稳定",
      "内容种草和咨询承接割裂",
      "获客成本高但有效线索占比低",
    ],
    deliverables: [
      "意图关键词地图",
      "转化内容选题",
      "落地页与咨询路径设计",
      "线索质量复盘报告",
    ],
    process: ["意图诊断", "内容种草", "留资路径搭建", "线索质量优化"],
    metrics: [
      { label: "月均精准线索", value: "80+" },
      { label: "转化链路效率提升", value: "64%" },
      { label: "有效线索成本降低", value: "45%" },
    ],
    cta: { label: "定制获客转化方案", href: "#contact" },
    faqs: [
      {
        question: "精准获客适合哪些企业？",
        answer:
          "适合需要把曝光转化为咨询、表单、到店或销售线索的企业，尤其适合决策路径较长的行业。",
      },
      {
        question: "是否可以和品牌曝光一起做？",
        answer:
          "建议一体规划，声量资产环和获客转化环协同推进，效果通常更稳定。",
      },
    ],
  },
  {
    slug: "omni-marketing",
    title: "全域营销",
    summary:
      "整合真人内容、权威媒体、自媒体矩阵与转化链路，形成从曝光到线索再到资产沉淀的全域增长闭环。",
    href: "/services/omni-marketing",
    path: "/services/omni-marketing",
    image: "/images/banner-bg.jpg",
    tags: ["双环增长", "全域矩阵", "品效闭环"],
    fitClients: ["多渠道割裂", "需要整体升级", "希望长期沉淀资产"],
    pains: [
      "渠道动作割裂，难以形成协同",
      "营销投入缺少长期内容资产沉淀",
      "曝光、内容与转化之间没有闭环",
    ],
    deliverables: [
      "全域 GEO 增长策略",
      "真人内容生产网络",
      "媒体资源投放计划",
      "数据看板与增长报告",
    ],
    process: ["增长诊断", "全域策略", "内容与媒体执行", "数据优化与资产沉淀"],
    metrics: [
      { label: "经营主体覆盖", value: "300+" },
      { label: "主流行业覆盖", value: "12+" },
      { label: "自然流量占比提升", value: "60%" },
    ],
    cta: { label: "定制全域营销方案", href: "#contact" },
    faqs: [
      {
        question: "全域营销包含哪些内容？",
        answer:
          "包含 GEO 策略、内容生产、媒体投放、线索承接、数据复盘与资产沉淀。",
      },
      {
        question: "适合从 0 开始的品牌吗？",
        answer:
          "适合，也适合已有增长动作但缺少系统协同、希望整体升级的品牌。",
      },
    ],
  },
];

export const serviceItems = services;

export const serviceOverview = {
  hero: {
    eyebrow: "GROWTH SERVICES",
    title: "营销增长服务",
    description:
      "从品牌曝光到精准获客，再到全域营销闭环，大马棒帮助品牌建立 AI 时代的持续增长体系。",
    image: "/images/service-hero-illustration.png",
  },
  overview: {
    eyebrow: "Service Overview",
    title: "围绕品牌曝光、精准获客与全域协同，搭建可复用的 GEO 增长体系",
    description:
      "营销增长服务页承担“讲清服务内容、解释服务逻辑、建立能力信任、引导咨询转化”的角色。我们将品牌认知、内容资产与获客链路拆成清晰模块，方便客户快速判断匹配度。",
    highlights: [
      "服务不是单点投放，而是从 AI 搜索曝光到转化承接的一体化设计。",
      "每个服务方向都对应明确适用场景、交付内容与结果指标。",
      "模块化页面结构支持后续扩展更多服务详情页与落地页。",
    ],
    audiences: [
      "需要快速建立品牌认知的企业",
      "已有曝光但转化链路不顺的企业",
      "希望统一渠道、内容与线索闭环的企业",
    ],
  },
  directions: {
    eyebrow: "Three Directions",
    title: "三大服务方向，对应不同增长阶段与业务诉求",
    description:
      "客户可以先从最紧迫的问题切入，也可以选择一体化推进，形成完整的 GEO 双环增长路径。",
  },
  model: {
    eyebrow: "Growth Logic",
    title: "三大服务方向如何构成业务模型",
    description:
      "品牌曝光负责建立 AI 搜索信任声量，精准获客转化负责让内容变成可跟进线索，全域营销负责把渠道、内容与数据统一成长期增长系统。",
    stages: [
      {
        phase: "01",
        title: "品牌曝光阶段",
        service: "品牌曝光",
        href: "/services/brand-exposure",
        path: "/services/brand-exposure",
        summary:
          "先解决“有没有被看见、有没有被理解”的问题，建立内容与媒体层面的品牌基础设施。",
        points: ["品牌声量诊断", "内容矩阵规划", "官媒与自媒体投放"],
      },
      {
        phase: "02",
        title: "精准获客阶段",
        service: "精准获客转化",
        href: "/services/lead-conversion",
        path: "/services/lead-conversion",
        summary:
          "再解决“用户看见后是否愿意咨询、是否能留下有效线索”的问题。",
        points: ["意图关键词地图", "转化内容选题", "落地页与咨询路径设计"],
      },
      {
        phase: "03",
        title: "全域协同阶段",
        service: "全域营销",
        href: "/services/omni-marketing",
        path: "/services/omni-marketing",
        summary:
          "最终把内容、渠道、数据和资产沉淀拉通，形成长期可优化的品效双闭环。",
        points: ["全域 GEO 增长策略", "数据看板与增长报告", "资产沉淀与迭代优化"],
      },
    ],
  },
  results: {
    eyebrow: "Service Proof",
    title: "服务成果不是抽象描述，而是清晰可见的增长结果",
    description:
      "通过服务结果卡与代表案例，快速说明服务价值、交付质量和适用行业，降低用户决策门槛。",
    proofs: [
      {
        value: "217%",
        label: "AI 搜索曝光平均提升",
        note: "对应品牌曝光方向的声量增长结果",
      },
      {
        value: "64%",
        label: "转化链路效率平均提升",
        note: "对应精准获客转化方向的线索承接效率",
      },
      {
        value: "12+",
        label: "主流行业覆盖",
        note: "服务模型可复制到企业服务、本地生活、电商零售等行业",
      },
    ],
    cases: [
      {
        title: "企业服务客户：AI 搜索全域曝光提升 320%",
        summary: "通过品牌曝光 + 精准获客联动，月均精准线索新增 80+。",
        href: "/cases/enterprise-service-geo",
        path: "/cases/enterprise-service-geo",
      },
      {
        title: "本地生活品牌：到店咨询量提升 170%",
        summary: "围绕区域搜索和咨询承接优化，品牌词搜索覆盖率达 95%。",
        href: "/cases/local-life-search",
        path: "/cases/local-life-search",
      },
    ],
  },
  processTitle: "5 步标准化交付流程，透明可控效果可追溯",
  processDescription:
    "标准化流程加透明化交付，让服务可控、效果清晰、资产可沉淀。",
};

export const serviceCategories = services.map(
  ({ title, href, summary, tags }) => ({
    title,
    href,
    summary,
    tier: tags.join(" / "),
  }),
);
