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export const aboutPage = {
hero: {
eyebrow: "ABOUT DAMBANG",
title: "大马棒·云途全域 GEO",
description:
"专注 AI 时代品牌全域 GEO 增长,帮助企业建立可被搜索、可被信任、可被转化的长期增长资产。",
image: "/images/team-photo.jpg",
},
intro:
"我们围绕品牌价值展示、能力证明、行业方案与标准化交付流程,帮助企业降低 AI 时代增长决策门槛,并通过全链路 CTA 完成线索转化。",
values: [
{
title: "品牌价值展示",
text: "先让品牌在 AI 搜索和用户心智中被准确理解,建立清晰、专业、可信的第一印象。",
},
{
title: "能力证明与案例结果",
text: "用资源矩阵、客户成果和行业案例建立信任,让增长逻辑和落地效果都更可见。",
},
{
title: "行业方案与标准流程",
text: "根据行业阶段与用户意图设计可执行的 GEO 方案,让服务真正落地。",
},
],
timeline: [
{ year: "2023", text: "开始沉淀真人内容生产与媒体资源协同能力。" },
{ year: "2024", text: "形成从纯曝光到内容资产沉淀的 GEO 服务框架。" },
{ year: "2025", text: "打通精准获客转化闭环,覆盖多类型经营主体。" },
{ year: "2026", text: "升级为大马棒·云途全域 GEO,聚焦 AI 时代长效增长。" },
],
team: ["GEO 策略顾问", "内容生产网络", "媒体资源运营", "数据优化团队", "转化链路顾问"],
};
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export const advantages = [
{
slug: "real-person-network",
title: "真人内容生产优势",
point: "行业独家 5 万真人分布式内容生产网络",
value:
"用 C 端爆款内容思维做 B 端 GEO,打造真实可信的 AI 信任型声量。",
metric: "5 万+",
},
{
slug: "media-matrix",
title: "全域媒体资源优势",
point: "5000+ 权威官媒 + 10 万+ 优质自媒体矩阵",
value:
"多渠道权威背书,全方位强化品牌曝光公信力,提升 AI 搜索权重。",
metric: "10 万+",
},
{
slug: "closed-loop",
title: "全链路闭环优势",
point: "行业少有打通“纯曝光 - 内容资产沉淀 - 转化闭环”",
value:
"从曝光到获客全链路承接,减少流量断层,实现品效合一。",
metric: "双闭环",
},
{
slug: "customized-growth",
title: "全客群定制化优势",
point: "覆盖全类型经营主体,一对一专属定制方案",
value:
"根据企业阶段、行业与需求匹配最优 GEO 策略,拒绝套模板式增长。",
metric: "12+ 行业",
},
];
export const advantageMatrix = [
{
label: "真人内容网络",
value: "5 万+",
description: "分布式真人内容生产能力",
},
{
label: "权威官媒资源",
value: "5000+",
description: "强化品牌全域曝光公信力",
},
{
label: "优质自媒体矩阵",
value: "10 万+",
description: "覆盖多场景内容分发入口",
},
{
label: "经营主体覆盖",
value: "全类型",
description: "企业、门店、教育、医疗、电商均可适配",
},
];
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export const caseCategories = ["全部", "企业服务", "本地生活", "职业教育", "电商零售"];
export const caseOverview = {
intro: {
title: "案例页不仅展示结果,还承担筛选、承接与转化入口的作用",
description:
"用户会先看行业匹配,再看数据结果,最后才决定是否进一步咨询。因此案例页需要把行业筛选、案例列表、详情承接和相关推荐连成一条清晰路径。",
routes: [
{ label: "案例列表", href: "/cases", path: "/cases" },
{ label: "筛选示例", href: "/cases?category=企业服务", path: "/cases?category=企业服务" },
{ label: "咨询入口", href: "/#contact", path: "/#contact" },
],
},
stats: [
{ label: "精选案例", value: 4, suffix: "个" },
{ label: "覆盖行业", value: 4, suffix: "类" },
{ label: "曝光平均提升", value: 217, suffix: "%" },
{ label: "转化效率平均提升", value: 64, suffix: "%" },
],
recommendTitle: "从案例列表进入详情页,再继续查看相关案例与咨询入口",
};
export const cases = [
{
slug: "enterprise-service-geo",
category: "企业服务",
title: "某企业服务客户:AI 搜索全域曝光提升 320%",
summary:
"通过权威内容、真人内容矩阵和销售线索路径重建,提升行业搜索可见度与品牌信任度。",
metrics: ["AI 搜索全域曝光提升 320%", "月均精准线索新增 80+"],
tags: ["企业服务", "AI 搜索", "精准线索"],
image: "/images/blog-web-dev.jpg",
featured: true,
path: "/cases/enterprise-service-geo",
challenge:
"行业竞争激烈,品牌在 AI 搜索与长尾问题场景中缺少可信内容,无法有效承接高意向流量。",
solution:
"建立品牌问题库、官媒背书内容和自媒体矩阵,同步优化留资路径与页面承接结构。",
result:
"实现 AI 搜索全域曝光提升 320%,月均精准线索新增 80+,销售跟进质量明显提升。",
},
{
slug: "local-life-search",
category: "本地生活",
title: "某本地生活品牌:到店咨询量提升 170%",
summary:
"围绕区域搜索、品牌词覆盖和门店咨询路径,重建本地生活增长链路。",
metrics: ["品牌词搜索覆盖率达 95%", "到店咨询量提升 170%"],
tags: ["本地生活", "到店咨询", "区域曝光"],
image: "/images/team-photo.jpg",
featured: true,
path: "/cases/local-life-search",
challenge:
"门店曝光分散,用户搜索后无法快速建立信任与到店动机,咨询动作链路过长。",
solution:
"布局区域内容、评价内容和媒体背书,并强化咨询入口与门店转化动作。",
result:
"品牌词搜索覆盖率达 95%,到店咨询量提升 170%,区域流量承接效率显著提升。",
},
{
slug: "career-education-leads",
category: "职业教育",
title: "某职业教育机构:有效线索成本降低 45%",
summary:
"以长尾关键词和课程咨询链路为核心,帮助教育机构提升有效线索质量。",
metrics: ["长尾关键词布局 1200+", "有效线索成本降低 45%"],
tags: ["职业教育", "长尾关键词", "线索成本"],
image: "/images/blog-growth-strategy.jpg",
featured: true,
path: "/cases/career-education-leads",
challenge:
"投放成本高,用户问题分散,课程内容难以承接全意图搜索,导致获客成本持续攀升。",
solution:
"搭建课程问题库、内容种草矩阵和咨询转化路径,提升搜索触达后的留资效率。",
result:
"长尾关键词布局 1200+,有效线索成本降低 45%,投放与自然流量形成协同。",
},
{
slug: "ecommerce-content-assets",
category: "电商零售",
title: "某电商零售品牌:自然流量占比提升至 60%",
summary:
"通过产品内容资产和全域分发,提升品牌自然搜索与内容转化效率。",
metrics: ["内容资产沉淀 3 万+", "自然流量占比提升至 60%"],
tags: ["电商零售", "内容资产", "自然流量"],
image: "/images/blog-market-team.jpg",
featured: true,
path: "/cases/ecommerce-content-assets",
challenge:
"品牌过度依赖付费流量,产品内容资产无法长期复用,搜索流量增长乏力。",
solution:
"围绕产品卖点、用户场景和搜索问题建立内容资产池,形成长期复用的内容底盘。",
result:
"内容资产沉淀 3 万+,自然流量占比提升至 60%,品牌获客结构更健康。",
},
];
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export const homeHero = {
eyebrow: "AI SEARCH GEO GROWTH",
title: "大马棒·云途全域 GEO",
description:
"大马棒,让品牌在 AI 时代拥有持续增长力。依托 5 万真人内容生产网络、5000+ 官媒资源矩阵和 GEO 双环增长模型,帮助企业把品牌曝光、内容资产与精准获客真正连接起来。",
backgroundImage: "/images/banner-bg.jpg",
tags: ["5 万真人内容生产网络", "5000+ 官媒资源矩阵", "全链路转化闭环"],
primaryCta: {
label: "免费定制专属 GEO 增长方案",
href: "#contact",
},
secondaryCta: {
label: "查看成功案例",
href: "/cases",
},
paths: [
{ label: "模块锚点", href: "#hero", path: "/#hero" },
{ label: "服务总览", href: "/services", path: "/services" },
{ label: "客户案例", href: "/cases", path: "/cases" },
],
};
export const clientStats = [
{ label: "累计服务客户", value: 300, suffix: "+" },
{ label: "覆盖主流行业", value: 12, suffix: "+" },
{ label: "AI 搜索曝光平均提升", value: 217, suffix: "%" },
{ label: "转化链路效率平均提升", value: 64, suffix: "%" },
];
export const roiStats = clientStats;
export const clientLogos = [
"企业服务",
"电商零售",
"本地生活",
"职业教育",
"医疗健康",
"快消品牌",
"美妆个护",
"连锁门店",
"SaaS 软件",
"区域品牌",
"制造企业",
"消费服务",
];
export const geoLoopModel = {
title: "独创「GEO 双环增长模型」,实现品效协同长效增长",
description:
"一条链路构建 AI 搜索语境下的品牌信任声量,一条链路把曝光沉淀为可跟进的业务线索,让增长既能看见结果,也能留下资产。",
cta: {
label: "了解业务详情",
href: "/services",
},
loops: [
{
title: "声量资产环",
value: "曝光",
description:
"打造 AI 搜索语境下的品牌信任声量,一次布局,长期复用。",
nodes: [
"全域曝光铺设",
"真人内容矩阵",
"官媒信任背书",
"品牌数字资产沉淀",
],
},
{
title: "获客转化环",
value: "获客",
description:
"让曝光直接落地为可跟进的精准线索,告别无效流量。",
nodes: [
"精准意图触达",
"内容种草引导",
"线索留资转化",
"数据优化迭代",
],
},
],
};
export const processSteps = [
{
step: "01",
title: "需求诊断",
text: "一对一沟通,分析品牌现状、行业竞争和增长痛点,明确业务目标与优先级。",
},
{
step: "02",
title: "方案定制",
text: "定制专属 GEO 策略,明确交付节点、内容规划与阶段性预期成果。",
},
{
step: "03",
title: "内容落地",
text: "真人内容生产与媒体矩阵投放同步推进,全流程透明可跟踪。",
},
{
step: "04",
title: "数据优化",
text: "定期复盘曝光、线索与转化数据,动态调整策略与节奏。",
},
{
step: "05",
title: "资产沉淀",
text: "交付完整内容资产与增长报告,让品牌获得长期可复用的增长底盘。",
},
];
export const homeSolutionHighlights = [
{
slug: "local-life",
title: "本地生活",
summary:
"围绕区域搜索、品牌词覆盖和到店咨询路径,帮助本地生活品牌提升本地曝光与到店转化。",
href: "/solutions/local-life",
path: "/solutions/local-life",
image: "/images/team-photo.jpg",
tags: ["本地搜索", "到店咨询", "区域品牌"],
},
{
slug: "fmcg",
title: "快消",
summary:
"通过高频内容种草与全域媒体铺设,帮助快消品牌提升声量、认知与复购心智。",
href: "/solutions/fmcg",
path: "/solutions/fmcg",
image: "/images/blog-market-team.jpg",
tags: ["高频曝光", "内容种草", "品牌心智"],
},
{
slug: "beauty",
title: "美妆",
summary:
"围绕功效场景、用户口碑和权威内容,建立更容易被搜索和信任的美妆内容资产。",
href: "/solutions/beauty",
path: "/solutions/beauty",
image: "/images/blog-digital-marketing.jpg",
tags: ["功效场景", "口碑内容", "信任背书"],
},
{
slug: "other-key-industries",
title: "其他重点行业",
summary:
"覆盖企业服务、职业教育、医疗健康、制造与区域品牌等多场景,均可定制专属 GEO 增长方案。",
href: "/solutions/other-key-industries",
path: "/solutions/other-key-industries",
image: "/images/blog-growth-strategy.jpg",
tags: ["行业定制", "专属方案", "更多场景"],
},
];
export const testimonials = [
{
id: 1,
quote:
"大马棒·云途全域 GEO 不仅帮我们提升了品牌曝光,更带来了实实在在的精准线索,团队专业度很高,方案落地性很强。",
name: "某 B2B 企业市场总监",
title: "企业服务行业",
},
{
id: 2,
quote:
"过去我们只看到曝光,很难看到后续转化。大马棒把内容、媒体和线索承接串了起来,复盘也非常清楚。",
name: "某本地生活品牌负责人",
title: "本地生活行业",
},
{
id: 3,
quote:
"从关键词布局到内容资产沉淀,整个项目不是短期投放,而是在帮我们建立可以长期复用的增长基础。",
name: "某职业教育机构运营负责人",
title: "职业教育行业",
},
];
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export const insightCategories = ["全部", "行业干货", "白皮书"];
export const insightOverview = {
intro: {
title: "内容洞察页既要服务 SEO,也要承接白皮书与咨询转化",
description:
"这页的关键不是单纯发文章,而是通过精选文章、分类筛选、白皮书资源和咨询入口,持续沉淀品牌专业形象与搜索入口承接能力。",
routes: [
{ label: "洞察列表", href: "/insights", path: "/insights" },
{ label: "白皮书筛选", href: "/insights?category=白皮书", path: "/insights?category=白皮书" },
{ label: "咨询入口", href: "/#contact", path: "/#contact" },
],
},
resourceTitle: "白皮书与热门内容是最直接的内容承接入口",
};
export const insights = [
{
slug: "geo-full-intent-whitepaper",
title: "《GEO 全意图内容体系白皮书》",
category: "白皮书",
excerpt:
"系统梳理 AI 搜索时代品牌如何布局全意图问题、内容资产与可信声量。",
date: "2026-07-10",
image: "/images/blog-growth-strategy.jpg",
featured: true,
path: "/insights/geo-full-intent-whitepaper",
content: [
"AI 搜索正在重塑用户发现品牌和判断可信度的方式。",
"品牌需要围绕用户全意图问题建立可被理解、引用和持续复用的内容体系。",
"GEO 不只是曝光动作,更是内容资产、信任资产和转化链路的组合。",
],
},
{
slug: "ai-search-brand-exposure",
title: "AI 搜索时代,品牌曝光为什么需要重新规划?",
category: "行业干货",
excerpt:
"从搜索结果、智能摘要和用户信任路径看品牌声量建设的新规则。",
date: "2026-06-18",
image: "/images/blog-web-dev.jpg",
featured: true,
path: "/insights/ai-search-brand-exposure",
content: [
"过去的曝光更关注渠道覆盖,AI 搜索时代更关注内容是否可信、结构是否清晰。",
"品牌需要在权威媒体、真人内容和自有内容之间建立一致叙事。",
"持续沉淀的内容资产会逐步成为 AI 识别品牌的重要依据。",
],
},
{
slug: "lead-conversion-loop",
title: "从曝光到线索:全域 GEO 如何形成转化闭环?",
category: "行业干货",
excerpt:
"拆解声量资产环和获客转化环如何协同,让曝光真正产出业务结果。",
date: "2026-05-29",
image: "/images/blog-digital-marketing.jpg",
featured: false,
path: "/insights/lead-conversion-loop",
content: [
"曝光只是第一步,真正的增长来自意图触达、内容引导和线索承接的连续设计。",
"双环模型可以帮助企业同时建立长期资产与短期转化能力。",
"数据复盘决定了后续内容和渠道是否能持续优化。",
],
},
{
slug: "local-life-geo-growth",
title: "本地生活品牌如何用 GEO 提升到店咨询?",
category: "行业干货",
excerpt:
"区域内容、品牌词覆盖和咨询入口,是本地生活增长的三个关键动作。",
date: "2026-04-16",
image: "/images/team-photo.jpg",
featured: false,
path: "/insights/local-life-geo-growth",
content: [
"本地生活品牌需要解决的是用户能否看见、相信并愿意咨询的问题。",
"区域搜索内容和真实评价内容可以显著提升信任建立效率。",
"转化路径越短,用户从内容到咨询的自然衔接就越顺畅。",
],
},
];
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export const brand = {
name: "大马棒·云途全域 GEO",
shortName: "大马棒",
productName: "云途全域 GEO",
slogan: "让品牌在 AI 时代拥有持续增长力",
};
export const announcement = {
text: "免费获取 1 对 1 GEO 增长诊断方案,梳理品牌曝光、内容资产与线索转化路径",
ctaLabel: "立即咨询",
ctaHref: "#contact",
};
export const navItems = [
{ label: "首页", href: "/" },
{
label: "营销增长服务",
href: "/services",
children: [
{ label: "品牌曝光", href: "/services/brand-exposure" },
{ label: "精准获客转化", href: "/services/lead-conversion" },
{ label: "全域营销", href: "/services/omni-marketing" },
],
},
{
label: "行业解决方案",
href: "/solutions",
children: [
{ label: "企业服务", href: "/solutions/enterprise-service" },
{ label: "电商零售", href: "/solutions/ecommerce-retail" },
{ label: "本地生活", href: "/solutions/local-life" },
{ label: "职业教育", href: "/solutions/career-education" },
{ label: "医疗健康", href: "/solutions/medical-health" },
],
},
{ label: "客户案例", href: "/cases" },
{ label: "核心优势", href: "/advantages" },
{
label: "全域营销增长洞察",
href: "/insights",
children: [
{ label: "行业干货", href: "/insights?category=行业干货" },
{ label: "行业白皮书", href: "/insights?category=白皮书" },
],
},
{ label: "关于我们", href: "/about" },
];
export const ctaSection = {
title: "AI 搜索增长风口已至,大马棒·云途全域 GEO 助力企业打造品效双闭环的长效增长体系",
subtitle: "免费获取 1 对 1 GEO 增长诊断方案,快速判断品牌在曝光、内容与转化链路上的增长机会。",
button: "立即免费咨询",
href: "#contact",
routes: [
{ label: "模块锚点", href: "#consult", path: "/#consult" },
{ label: "咨询入口", href: "#contact", path: "/#contact" },
{ label: "联系页", href: "/contact", path: "/contact" },
],
};
export const footerData = {
tagline: "AI 时代品牌全域 GEO 增长服务商",
description:
"围绕品牌认知、能力说明、案例信任和线索转化,帮助企业搭建长期可复用的增长资产。",
links: {
营销增长服务: [
{ label: "品牌曝光", href: "/services/brand-exposure" },
{ label: "精准获客转化", href: "/services/lead-conversion" },
{ label: "全域营销", href: "/services/omni-marketing" },
],
行业解决方案: [
{ label: "企业服务", href: "/solutions/enterprise-service" },
{ label: "电商零售", href: "/solutions/ecommerce-retail" },
{ label: "本地生活", href: "/solutions/local-life" },
{ label: "职业教育", href: "/solutions/career-education" },
{ label: "医疗健康", href: "/solutions/medical-health" },
],
内容中心: [
{ label: "客户案例", href: "/cases" },
{ label: "核心优势", href: "/advantages" },
{ label: "增长洞察", href: "/insights" },
],
关于我们: [
{ label: "公司介绍", href: "/about" },
{ label: "发展历程", href: "/about#history" },
{ label: "联系我们", href: "/contact" },
],
},
contact: {
title: "免费领取 GEO 增长诊断方案",
subtitle: "留下行业、增长阶段与目标,我们将给出 1 对 1 专属诊断建议。",
button: "立即免费咨询",
href: "/contact",
qrLabel: "新媒体矩阵二维码预留位",
phone: "0755-8232 6831",
email: "hello@dambang.cn",
address: "深圳市南山区科技园科兴科学园",
},
legal: [
{ label: "友情链接", href: "/" },
{ label: "法律声明", href: "/about" },
{ label: "网站地图", href: "/insights" },
],
copyright:
"© 2026 大马棒·云途全域 GEO 版权所有 | 粤ICP备17051691号",
};
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export const services = [
{
slug: "brand-exposure",
title: "品牌曝光",
summary:
"围绕 AI 搜索语境打造品牌信任声量,让用户和智能系统都能更频繁、更准确地识别品牌价值。",
href: "/services/brand-exposure",
path: "/services/brand-exposure",
image: "/images/blog-growth-strategy.jpg",
tags: ["AI 信任声量", "官媒背书", "内容资产"],
fitClients: ["品牌认知弱", "搜索曝光低", "需要权威背书"],
pains: [
"品牌在 AI 搜索中缺少可被引用的可信内容",
"曝光分散,难以形成长期可复用的资产",
"权威背书不足,用户信任建立缓慢",
],
deliverables: [
"品牌声量诊断",
"内容矩阵规划",
"官媒与自媒体投放",
"AI 搜索曝光监测",
],
process: ["声量诊断", "内容主题规划", "媒体矩阵铺设", "曝光数据复盘"],
metrics: [
{ label: "AI 搜索曝光提升", value: "217%" },
{ label: "权威内容覆盖", value: "5000+" },
{ label: "内容资产沉淀", value: "长期复用" },
],
cta: { label: "定制品牌曝光方案", href: "#contact" },
faqs: [
{
question: "品牌曝光和普通发稿有什么不同?",
answer:
"大马棒会围绕 AI 搜索理解、用户决策链路和长期内容资产来规划内容,而不是做单点发布。",
},
{
question: "多久能看到曝光变化?",
answer:
"基础曝光通常会在项目早期出现变化,但 AI 搜索权重和内容资产复利更依赖持续沉淀。",
},
],
},
{
slug: "lead-conversion",
title: "精准获客转化",
summary:
"把全域曝光承接为可跟进的精准线索,通过意图内容、留资路径和数据复盘提升转化效率。",
href: "/services/lead-conversion",
path: "/services/lead-conversion",
image: "/images/blog-digital-marketing.jpg",
tags: ["精准意图", "线索留资", "转化复盘"],
fitClients: ["线索质量不稳", "获客成本高", "咨询转化弱"],
pains: [
"曝光有了但线索不稳定",
"内容种草和咨询承接割裂",
"获客成本高但有效线索占比低",
],
deliverables: [
"意图关键词地图",
"转化内容选题",
"落地页与咨询路径设计",
"线索质量复盘报告",
],
process: ["意图诊断", "内容种草", "留资路径搭建", "线索质量优化"],
metrics: [
{ label: "月均精准线索", value: "80+" },
{ label: "转化链路效率提升", value: "64%" },
{ label: "有效线索成本降低", value: "45%" },
],
cta: { label: "定制获客转化方案", href: "#contact" },
faqs: [
{
question: "精准获客适合哪些企业?",
answer:
"适合需要把曝光转化为咨询、表单、到店或销售线索的企业,尤其适合决策路径较长的行业。",
},
{
question: "是否可以和品牌曝光一起做?",
answer:
"建议一体规划,声量资产环和获客转化环协同推进,效果通常更稳定。",
},
],
},
{
slug: "omni-marketing",
title: "全域营销",
summary:
"整合真人内容、权威媒体、自媒体矩阵与转化链路,形成从曝光到线索再到资产沉淀的全域增长闭环。",
href: "/services/omni-marketing",
path: "/services/omni-marketing",
image: "/images/banner-bg.jpg",
tags: ["双环增长", "全域矩阵", "品效闭环"],
fitClients: ["多渠道割裂", "需要整体升级", "希望长期沉淀资产"],
pains: [
"渠道动作割裂,难以形成协同",
"营销投入缺少长期内容资产沉淀",
"曝光、内容与转化之间没有闭环",
],
deliverables: [
"全域 GEO 增长策略",
"真人内容生产网络",
"媒体资源投放计划",
"数据看板与增长报告",
],
process: ["增长诊断", "全域策略", "内容与媒体执行", "数据优化与资产沉淀"],
metrics: [
{ label: "经营主体覆盖", value: "300+" },
{ label: "主流行业覆盖", value: "12+" },
{ label: "自然流量占比提升", value: "60%" },
],
cta: { label: "定制全域营销方案", href: "#contact" },
faqs: [
{
question: "全域营销包含哪些内容?",
answer:
"包含 GEO 策略、内容生产、媒体投放、线索承接、数据复盘与资产沉淀。",
},
{
question: "适合从 0 开始的品牌吗?",
answer:
"适合,也适合已有增长动作但缺少系统协同、希望整体升级的品牌。",
},
],
},
];
export const serviceItems = services;
export const serviceOverview = {
hero: {
eyebrow: "GROWTH SERVICES",
title: "营销增长服务",
description:
"从品牌曝光到精准获客,再到全域营销闭环,大马棒帮助品牌建立 AI 时代的持续增长体系。",
image: "/images/service-hero-illustration.png",
},
overview: {
eyebrow: "Service Overview",
title: "围绕品牌曝光、精准获客与全域协同,搭建可复用的 GEO 增长体系",
description:
"营销增长服务页承担“讲清服务内容、解释服务逻辑、建立能力信任、引导咨询转化”的角色。我们将品牌认知、内容资产与获客链路拆成清晰模块,方便客户快速判断匹配度。",
highlights: [
"服务不是单点投放,而是从 AI 搜索曝光到转化承接的一体化设计。",
"每个服务方向都对应明确适用场景、交付内容与结果指标。",
"模块化页面结构支持后续扩展更多服务详情页与落地页。",
],
audiences: [
"需要快速建立品牌认知的企业",
"已有曝光但转化链路不顺的企业",
"希望统一渠道、内容与线索闭环的企业",
],
},
directions: {
eyebrow: "Three Directions",
title: "三大服务方向,对应不同增长阶段与业务诉求",
description:
"客户可以先从最紧迫的问题切入,也可以选择一体化推进,形成完整的 GEO 双环增长路径。",
},
model: {
eyebrow: "Growth Logic",
title: "三大服务方向如何构成业务模型",
description:
"品牌曝光负责建立 AI 搜索信任声量,精准获客转化负责让内容变成可跟进线索,全域营销负责把渠道、内容与数据统一成长期增长系统。",
stages: [
{
phase: "01",
title: "品牌曝光阶段",
service: "品牌曝光",
href: "/services/brand-exposure",
path: "/services/brand-exposure",
summary:
"先解决“有没有被看见、有没有被理解”的问题,建立内容与媒体层面的品牌基础设施。",
points: ["品牌声量诊断", "内容矩阵规划", "官媒与自媒体投放"],
},
{
phase: "02",
title: "精准获客阶段",
service: "精准获客转化",
href: "/services/lead-conversion",
path: "/services/lead-conversion",
summary:
"再解决“用户看见后是否愿意咨询、是否能留下有效线索”的问题。",
points: ["意图关键词地图", "转化内容选题", "落地页与咨询路径设计"],
},
{
phase: "03",
title: "全域协同阶段",
service: "全域营销",
href: "/services/omni-marketing",
path: "/services/omni-marketing",
summary:
"最终把内容、渠道、数据和资产沉淀拉通,形成长期可优化的品效双闭环。",
points: ["全域 GEO 增长策略", "数据看板与增长报告", "资产沉淀与迭代优化"],
},
],
},
results: {
eyebrow: "Service Proof",
title: "服务成果不是抽象描述,而是清晰可见的增长结果",
description:
"通过服务结果卡与代表案例,快速说明服务价值、交付质量和适用行业,降低用户决策门槛。",
proofs: [
{
value: "217%",
label: "AI 搜索曝光平均提升",
note: "对应品牌曝光方向的声量增长结果",
},
{
value: "64%",
label: "转化链路效率平均提升",
note: "对应精准获客转化方向的线索承接效率",
},
{
value: "12+",
label: "主流行业覆盖",
note: "服务模型可复制到企业服务、本地生活、电商零售等行业",
},
],
cases: [
{
title: "企业服务客户:AI 搜索全域曝光提升 320%",
summary: "通过品牌曝光 + 精准获客联动,月均精准线索新增 80+。",
href: "/cases/enterprise-service-geo",
path: "/cases/enterprise-service-geo",
},
{
title: "本地生活品牌:到店咨询量提升 170%",
summary: "围绕区域搜索和咨询承接优化,品牌词搜索覆盖率达 95%。",
href: "/cases/local-life-search",
path: "/cases/local-life-search",
},
],
},
processTitle: "5 步标准化交付流程,透明可控效果可追溯",
processDescription:
"标准化流程加透明化交付,让服务可控、效果清晰、资产可沉淀。",
};
export const serviceCategories = services.map(
({ title, href, summary, tags }) => ({
title,
href,
summary,
tier: tags.join(" / "),
}),
);
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export * from "./navigation";
export * from "./home";
export * from "./services";
export * from "./solutions";
export * from "./cases";
export * from "./advantages";
export * from "./insights";
export * from "./about";
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export const solutions = [
{
slug: "enterprise-service",
title: "企业服务",
summary:
"帮助 B2B 企业在 AI 搜索与行业内容场景中建立可被理解、可被信任、可被转化的品牌增长资产。",
href: "/solutions/enterprise-service",
path: "/solutions/enterprise-service",
image: "/images/blog-web-dev.jpg",
tags: ["B2B", "销售线索", "品牌可信度"],
scenarios: ["SaaS 软件", "企业咨询", "制造服务", "招商加盟"],
outcomes: ["AI 搜索全域曝光提升 320%", "月均精准线索新增 80+"],
challenge:
"决策链长、搜索问题分散,品牌在关键意图词场景中缺少权威内容与可信背书。",
solution:
"围绕行业问题库、品牌价值表达与销售承接路径建立系统化 GEO 内容与媒体策略。",
result:
"品牌被看见、被理解、被跟进,形成从搜索触达到销售线索的闭环。",
caseHref: "/cases/enterprise-service-geo",
casePath: "/cases/enterprise-service-geo",
},
{
slug: "ecommerce-retail",
title: "电商零售",
summary:
"围绕产品内容资产、种草矩阵和搜索曝光,提升品牌自然流量与转化效率。",
href: "/solutions/ecommerce-retail",
path: "/solutions/ecommerce-retail",
image: "/images/blog-market-team.jpg",
tags: ["内容种草", "产品曝光", "自然流量"],
scenarios: ["快消品牌", "美妆个护", "家居生活", "新消费品牌"],
outcomes: ["内容资产沉淀 3 万+", "自然流量占比提升至 60%"],
challenge:
"流量获取过度依赖投放,用户对品牌与产品的搜索触达点不够充分。",
solution:
"构建产品卖点内容库、用户问题内容矩阵与全域分发机制,提升长期自然曝光。",
result:
"内容资产沉淀和自然流量同步增长,品牌获得更稳定的复利流量来源。",
caseHref: "/cases/ecommerce-content-assets",
casePath: "/cases/ecommerce-content-assets",
},
{
slug: "local-life",
title: "本地生活",
summary:
"为门店、区域品牌和生活服务商家构建本地搜索曝光与到店咨询转化路径。",
href: "/solutions/local-life",
path: "/solutions/local-life",
image: "/images/team-photo.jpg",
tags: ["到店咨询", "本地搜索", "区域品牌"],
scenarios: ["连锁门店", "餐饮服务", "生活服务", "区域品牌"],
outcomes: ["品牌词搜索覆盖率达 95%", "到店咨询量提升 170%"],
challenge:
"用户常从区域关键词和品牌词切入,但门店内容、口碑内容与咨询入口分散。",
solution:
"聚焦区域搜索、门店信任内容与短链路咨询承接,让附近用户更快完成决策。",
result:
"搜索可见度和到店意愿同步提升,本地经营更容易形成稳定线索入口。",
caseHref: "/cases/local-life-search",
casePath: "/cases/local-life-search",
},
{
slug: "career-education",
title: "职业教育",
summary:
"通过长尾问题内容、课程关键词矩阵和转化页承接,降低有效线索成本。",
href: "/solutions/career-education",
path: "/solutions/career-education",
image: "/images/blog-growth-strategy.jpg",
tags: ["课程线索", "长尾关键词", "咨询转化"],
scenarios: ["职业培训", "学历提升", "在线课程", "技能教育"],
outcomes: ["长尾关键词布局 1200+", "有效线索成本降低 45%"],
challenge:
"课程品类复杂、用户问题长尾分散,传统投放难以兼顾线索质量与成本控制。",
solution:
"搭建课程问题库、内容种草矩阵与咨询承接页面,系统提升高意向用户留资效率。",
result:
"搜索覆盖更深、线索成本更稳,品牌长期招生能力得到增强。",
caseHref: "/cases/career-education-leads",
casePath: "/cases/career-education-leads",
},
{
slug: "medical-health",
title: "医疗健康",
summary:
"围绕合规内容、权威背书与用户咨询路径,构建医疗健康行业的可信增长资产。",
href: "/solutions/medical-health",
path: "/solutions/medical-health",
image: "/images/service-problem-bg.png",
tags: ["合规内容", "权威信任", "咨询承接"],
scenarios: ["健康管理", "专科机构", "医美服务", "医疗器械"],
outcomes: ["权威内容覆盖提升", "咨询路径更清晰"],
challenge:
"用户对权威性与可信度要求高,医疗行业又必须兼顾内容合规与转化效率。",
solution:
"建立权威背书内容、专业问答矩阵与合规咨询入口,提升用户信任建立速度。",
result:
"品牌在高信任门槛行业中获得更稳定的搜索触达与咨询承接能力。",
},
{
slug: "fmcg",
title: "快消",
summary:
"通过高频曝光、种草内容和多场景分发,让快消品牌在 AI 搜索时代持续抢占用户心智。",
href: "/solutions/fmcg",
path: "/solutions/fmcg",
image: "/images/blog-market-team.jpg",
tags: ["高频曝光", "内容种草", "品牌心智"],
scenarios: ["食品饮料", "家庭清洁", "日用品", "新品上市"],
outcomes: ["搜索提及频次提升", "内容互动与复购意向同步增长"],
challenge:
"快消品牌竞争频繁,单次曝光衰减快,品牌很难在搜索与内容场景中持续占据心智。",
solution:
"以高频种草内容和媒体矩阵分发为核心,建立更连续的品牌曝光触点。",
result:
"品牌在高频消费场景中的可见度更稳定,内容触达和转化效率同步改善。",
},
{
slug: "beauty",
title: "美妆",
summary:
"围绕功效场景、真实口碑与权威内容布局,让美妆品牌更容易被搜索、比较和信任。",
href: "/solutions/beauty",
path: "/solutions/beauty",
image: "/images/blog-digital-marketing.jpg",
tags: ["功效场景", "口碑内容", "信任背书"],
scenarios: ["护肤", "彩妆", "个护", "新锐美妆品牌"],
outcomes: ["品牌词覆盖提升", "功效内容搜索承接更完整"],
challenge:
"用户决策依赖真实评价与功效验证,但品牌自有内容往往难以形成系统化搜索覆盖。",
solution:
"构建功效内容矩阵、用户口碑内容和媒体背书内容,打通种草与转化路径。",
result:
"品牌更容易在搜索结果与 AI 回答中建立可信印象,提升比较转化效率。",
},
{
slug: "other-key-industries",
title: "其他重点行业",
summary:
"覆盖制造、招商加盟、区域品牌、消费服务等多类型经营主体,均可定制专属 GEO 增长方案。",
href: "/solutions/other-key-industries",
path: "/solutions/other-key-industries",
image: "/images/blog-growth-strategy.jpg",
tags: ["行业定制", "专属方案", "更多场景"],
scenarios: ["制造企业", "区域品牌", "招商加盟", "消费服务"],
outcomes: ["增长策略定制化匹配", "更多行业可复制落地"],
challenge:
"不同经营主体的增长目标、搜索语境和线索路径差异很大,通用策略难以奏效。",
solution:
"基于行业属性、客户阶段和转化目标拆解 GEO 策略,形成一对一增长方案。",
result:
"让更多行业都能获得可执行、可跟踪、可沉淀的 GEO 增长路径。",
},
];
export const solutionOverview = {
hero: {
eyebrow: "INDUSTRY SOLUTIONS",
title: "行业解决方案",
description:
"深耕 12+ 行业,根据不同经营主体、用户意图和转化路径定制专属 GEO 增长方案。",
image: "/images/blog-digital-marketing.jpg",
},
entry: {
title: "行业分类入口",
description:
"让不同业态客户先快速找到与自己最接近的服务方向,再继续查看行业痛点、典型动作和案例证明。",
},
mapping: {
eyebrow: "Industry Match",
title: "行业痛点与对应方案,一眼看清业务匹配度",
description:
"把常见行业痛点、对应 GEO 解法和代表案例并列呈现,帮助用户快速建立“这就是给我准备的方案”的感知。",
items: [
{
industry: "企业服务",
pain: "高决策门槛、高信任成本、搜索问题分散。",
plan: "问题库内容 + 权威背书 + 销售承接路径联动。",
solutionHref: "/solutions/enterprise-service",
solutionPath: "/solutions/enterprise-service",
caseHref: "/cases/enterprise-service-geo",
casePath: "/cases/enterprise-service-geo",
tags: ["B2B", "销售线索", "品牌可信度"],
},
{
industry: "电商零售",
pain: "过度依赖投放,产品内容难以形成长期自然流量。",
plan: "产品卖点内容库 + 问题矩阵 + 全域分发。",
solutionHref: "/solutions/ecommerce-retail",
solutionPath: "/solutions/ecommerce-retail",
caseHref: "/cases/ecommerce-content-assets",
casePath: "/cases/ecommerce-content-assets",
tags: ["内容种草", "产品曝光", "自然流量"],
},
{
industry: "本地生活",
pain: "门店内容、口碑内容和咨询入口分散,到店转化弱。",
plan: "区域搜索布局 + 门店信任内容 + 短链路咨询承接。",
solutionHref: "/solutions/local-life",
solutionPath: "/solutions/local-life",
caseHref: "/cases/local-life-search",
casePath: "/cases/local-life-search",
tags: ["到店咨询", "本地搜索", "区域品牌"],
},
{
industry: "职业教育",
pain: "长尾问题分散、线索成本高、课程内容承接弱。",
plan: "课程问题库 + 关键词矩阵 + 咨询转化页面。",
solutionHref: "/solutions/career-education",
solutionPath: "/solutions/career-education",
caseHref: "/cases/career-education-leads",
casePath: "/cases/career-education-leads",
tags: ["课程线索", "长尾关键词", "咨询转化"],
},
],
},
more: {
title: "更多行业也可定制",
description:
"除企业服务、电商零售、本地生活、职业教育、医疗健康外,快消、美妆、区域品牌、制造企业、招商加盟等场景也可按业务阶段定制 GEO 增长策略。",
},
};