export const caseCategories = ["全部", "企业服务", "本地生活", "职业教育", "电商零售"];

export const caseOverview = {
  intro: {
    title: "案例页不仅展示结果，还承担筛选、承接与转化入口的作用",
    description:
      "用户会先看行业匹配，再看数据结果，最后才决定是否进一步咨询。因此案例页需要把行业筛选、案例列表、详情承接和相关推荐连成一条清晰路径。",
    routes: [
      { label: "案例列表", href: "/cases", path: "/cases" },
      { label: "筛选示例", href: "/cases?category=企业服务", path: "/cases?category=企业服务" },
      { label: "咨询入口", href: "/#contact", path: "/#contact" },
    ],
  },
  stats: [
    { label: "精选案例", value: 4, suffix: "个" },
    { label: "覆盖行业", value: 4, suffix: "类" },
    { label: "曝光平均提升", value: 217, suffix: "%" },
    { label: "转化效率平均提升", value: 64, suffix: "%" },
  ],
  recommendTitle: "从案例列表进入详情页，再继续查看相关案例与咨询入口",
};

export const cases = [
  {
    slug: "enterprise-service-geo",
    category: "企业服务",
    title: "某企业服务客户：AI 搜索全域曝光提升 320%",
    summary:
      "通过权威内容、真人内容矩阵和销售线索路径重建，提升行业搜索可见度与品牌信任度。",
    metrics: ["AI 搜索全域曝光提升 320%", "月均精准线索新增 80+"],
    tags: ["企业服务", "AI 搜索", "精准线索"],
    image: "/images/blog-web-dev.jpg",
    featured: true,
    path: "/cases/enterprise-service-geo",
    challenge:
      "行业竞争激烈，品牌在 AI 搜索与长尾问题场景中缺少可信内容，无法有效承接高意向流量。",
    solution:
      "建立品牌问题库、官媒背书内容和自媒体矩阵，同步优化留资路径与页面承接结构。",
    result:
      "实现 AI 搜索全域曝光提升 320%，月均精准线索新增 80+，销售跟进质量明显提升。",
  },
  {
    slug: "local-life-search",
    category: "本地生活",
    title: "某本地生活品牌：到店咨询量提升 170%",
    summary:
      "围绕区域搜索、品牌词覆盖和门店咨询路径，重建本地生活增长链路。",
    metrics: ["品牌词搜索覆盖率达 95%", "到店咨询量提升 170%"],
    tags: ["本地生活", "到店咨询", "区域曝光"],
    image: "/images/team-photo.jpg",
    featured: true,
    path: "/cases/local-life-search",
    challenge:
      "门店曝光分散，用户搜索后无法快速建立信任与到店动机，咨询动作链路过长。",
    solution:
      "布局区域内容、评价内容和媒体背书，并强化咨询入口与门店转化动作。",
    result:
      "品牌词搜索覆盖率达 95%，到店咨询量提升 170%，区域流量承接效率显著提升。",
  },
  {
    slug: "career-education-leads",
    category: "职业教育",
    title: "某职业教育机构：有效线索成本降低 45%",
    summary:
      "以长尾关键词和课程咨询链路为核心，帮助教育机构提升有效线索质量。",
    metrics: ["长尾关键词布局 1200+", "有效线索成本降低 45%"],
    tags: ["职业教育", "长尾关键词", "线索成本"],
    image: "/images/blog-growth-strategy.jpg",
    featured: true,
    path: "/cases/career-education-leads",
    challenge:
      "投放成本高，用户问题分散，课程内容难以承接全意图搜索，导致获客成本持续攀升。",
    solution:
      "搭建课程问题库、内容种草矩阵和咨询转化路径，提升搜索触达后的留资效率。",
    result:
      "长尾关键词布局 1200+，有效线索成本降低 45%，投放与自然流量形成协同。",
  },
  {
    slug: "ecommerce-content-assets",
    category: "电商零售",
    title: "某电商零售品牌：自然流量占比提升至 60%",
    summary:
      "通过产品内容资产和全域分发，提升品牌自然搜索与内容转化效率。",
    metrics: ["内容资产沉淀 3 万+", "自然流量占比提升至 60%"],
    tags: ["电商零售", "内容资产", "自然流量"],
    image: "/images/blog-market-team.jpg",
    featured: true,
    path: "/cases/ecommerce-content-assets",
    challenge:
      "品牌过度依赖付费流量，产品内容资产无法长期复用，搜索流量增长乏力。",
    solution:
      "围绕产品卖点、用户场景和搜索问题建立内容资产池，形成长期复用的内容底盘。",
    result:
      "内容资产沉淀 3 万+，自然流量占比提升至 60%，品牌获客结构更健康。",
  },
];