83 lines
3.5 KiB
JavaScript
83 lines
3.5 KiB
JavaScript
export const insightCategories = ["全部", "行业干货", "白皮书"];
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export const insightOverview = {
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intro: {
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title: "内容洞察页既要服务 SEO，也要承接白皮书与咨询转化",
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description:
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"这页的关键不是单纯发文章，而是通过精选文章、分类筛选、白皮书资源和咨询入口，持续沉淀品牌专业形象与搜索入口承接能力。",
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routes: [
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{ label: "洞察列表", href: "/insights", path: "/insights" },
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{ label: "白皮书筛选", href: "/insights?category=白皮书", path: "/insights?category=白皮书" },
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{ label: "咨询入口", href: "/#contact", path: "/#contact" },
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],
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},
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resourceTitle: "白皮书与热门内容是最直接的内容承接入口",
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};
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export const insights = [
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{
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slug: "geo-full-intent-whitepaper",
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title: "《GEO 全意图内容体系白皮书》",
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category: "白皮书",
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excerpt:
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"系统梳理 AI 搜索时代品牌如何布局全意图问题、内容资产与可信声量。",
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date: "2026-07-10",
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image: "/images/blog-growth-strategy.jpg",
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featured: true,
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path: "/insights/geo-full-intent-whitepaper",
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content: [
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"AI 搜索正在重塑用户发现品牌和判断可信度的方式。",
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"品牌需要围绕用户全意图问题建立可被理解、引用和持续复用的内容体系。",
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"GEO 不只是曝光动作，更是内容资产、信任资产和转化链路的组合。",
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],
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},
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{
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slug: "ai-search-brand-exposure",
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title: "AI 搜索时代，品牌曝光为什么需要重新规划？",
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category: "行业干货",
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excerpt:
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"从搜索结果、智能摘要和用户信任路径看品牌声量建设的新规则。",
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date: "2026-06-18",
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image: "/images/blog-web-dev.jpg",
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featured: true,
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path: "/insights/ai-search-brand-exposure",
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content: [
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"过去的曝光更关注渠道覆盖，AI 搜索时代更关注内容是否可信、结构是否清晰。",
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"品牌需要在权威媒体、真人内容和自有内容之间建立一致叙事。",
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"持续沉淀的内容资产会逐步成为 AI 识别品牌的重要依据。",
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],
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},
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{
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slug: "lead-conversion-loop",
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title: "从曝光到线索：全域 GEO 如何形成转化闭环？",
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category: "行业干货",
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excerpt:
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"拆解声量资产环和获客转化环如何协同，让曝光真正产出业务结果。",
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date: "2026-05-29",
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image: "/images/blog-digital-marketing.jpg",
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featured: false,
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path: "/insights/lead-conversion-loop",
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content: [
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"曝光只是第一步，真正的增长来自意图触达、内容引导和线索承接的连续设计。",
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"双环模型可以帮助企业同时建立长期资产与短期转化能力。",
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"数据复盘决定了后续内容和渠道是否能持续优化。",
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],
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},
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{
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slug: "local-life-geo-growth",
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title: "本地生活品牌如何用 GEO 提升到店咨询？",
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category: "行业干货",
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excerpt:
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"区域内容、品牌词覆盖和咨询入口，是本地生活增长的三个关键动作。",
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date: "2026-04-16",
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image: "/images/team-photo.jpg",
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featured: false,
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path: "/insights/local-life-geo-growth",
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content: [
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"本地生活品牌需要解决的是用户能否看见、相信并愿意咨询的问题。",
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"区域搜索内容和真实评价内容可以显著提升信任建立效率。",
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"转化路径越短，用户从内容到咨询的自然衔接就越顺畅。",
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],
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},
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];
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