247 lines
9.4 KiB
JavaScript
247 lines
9.4 KiB
JavaScript
export const services = [
|
|
{
|
|
slug: "brand-exposure",
|
|
title: "品牌曝光",
|
|
summary:
|
|
"围绕 AI 搜索语境打造品牌信任声量，让用户和智能系统都能更频繁、更准确地识别品牌价值。",
|
|
href: "/services/brand-exposure",
|
|
path: "/services/brand-exposure",
|
|
image: "/images/blog-growth-strategy.jpg",
|
|
tags: ["AI 信任声量", "官媒背书", "内容资产"],
|
|
fitClients: ["品牌认知弱", "搜索曝光低", "需要权威背书"],
|
|
pains: [
|
|
"品牌在 AI 搜索中缺少可被引用的可信内容",
|
|
"曝光分散，难以形成长期可复用的资产",
|
|
"权威背书不足，用户信任建立缓慢",
|
|
],
|
|
deliverables: [
|
|
"品牌声量诊断",
|
|
"内容矩阵规划",
|
|
"官媒与自媒体投放",
|
|
"AI 搜索曝光监测",
|
|
],
|
|
process: ["声量诊断", "内容主题规划", "媒体矩阵铺设", "曝光数据复盘"],
|
|
metrics: [
|
|
{ label: "AI 搜索曝光提升", value: "217%" },
|
|
{ label: "权威内容覆盖", value: "5000+" },
|
|
{ label: "内容资产沉淀", value: "长期复用" },
|
|
],
|
|
cta: { label: "定制品牌曝光方案", href: "#contact" },
|
|
faqs: [
|
|
{
|
|
question: "品牌曝光和普通发稿有什么不同？",
|
|
answer:
|
|
"大马棒会围绕 AI 搜索理解、用户决策链路和长期内容资产来规划内容，而不是做单点发布。",
|
|
},
|
|
{
|
|
question: "多久能看到曝光变化？",
|
|
answer:
|
|
"基础曝光通常会在项目早期出现变化，但 AI 搜索权重和内容资产复利更依赖持续沉淀。",
|
|
},
|
|
],
|
|
},
|
|
{
|
|
slug: "lead-conversion",
|
|
title: "精准获客转化",
|
|
summary:
|
|
"把全域曝光承接为可跟进的精准线索，通过意图内容、留资路径和数据复盘提升转化效率。",
|
|
href: "/services/lead-conversion",
|
|
path: "/services/lead-conversion",
|
|
image: "/images/blog-digital-marketing.jpg",
|
|
tags: ["精准意图", "线索留资", "转化复盘"],
|
|
fitClients: ["线索质量不稳", "获客成本高", "咨询转化弱"],
|
|
pains: [
|
|
"曝光有了但线索不稳定",
|
|
"内容种草和咨询承接割裂",
|
|
"获客成本高但有效线索占比低",
|
|
],
|
|
deliverables: [
|
|
"意图关键词地图",
|
|
"转化内容选题",
|
|
"落地页与咨询路径设计",
|
|
"线索质量复盘报告",
|
|
],
|
|
process: ["意图诊断", "内容种草", "留资路径搭建", "线索质量优化"],
|
|
metrics: [
|
|
{ label: "月均精准线索", value: "80+" },
|
|
{ label: "转化链路效率提升", value: "64%" },
|
|
{ label: "有效线索成本降低", value: "45%" },
|
|
],
|
|
cta: { label: "定制获客转化方案", href: "#contact" },
|
|
faqs: [
|
|
{
|
|
question: "精准获客适合哪些企业？",
|
|
answer:
|
|
"适合需要把曝光转化为咨询、表单、到店或销售线索的企业，尤其适合决策路径较长的行业。",
|
|
},
|
|
{
|
|
question: "是否可以和品牌曝光一起做？",
|
|
answer:
|
|
"建议一体规划，声量资产环和获客转化环协同推进，效果通常更稳定。",
|
|
},
|
|
],
|
|
},
|
|
{
|
|
slug: "omni-marketing",
|
|
title: "全域营销",
|
|
summary:
|
|
"整合真人内容、权威媒体、自媒体矩阵与转化链路，形成从曝光到线索再到资产沉淀的全域增长闭环。",
|
|
href: "/services/omni-marketing",
|
|
path: "/services/omni-marketing",
|
|
image: "/images/banner-bg.jpg",
|
|
tags: ["双环增长", "全域矩阵", "品效闭环"],
|
|
fitClients: ["多渠道割裂", "需要整体升级", "希望长期沉淀资产"],
|
|
pains: [
|
|
"渠道动作割裂，难以形成协同",
|
|
"营销投入缺少长期内容资产沉淀",
|
|
"曝光、内容与转化之间没有闭环",
|
|
],
|
|
deliverables: [
|
|
"全域 GEO 增长策略",
|
|
"真人内容生产网络",
|
|
"媒体资源投放计划",
|
|
"数据看板与增长报告",
|
|
],
|
|
process: ["增长诊断", "全域策略", "内容与媒体执行", "数据优化与资产沉淀"],
|
|
metrics: [
|
|
{ label: "经营主体覆盖", value: "300+" },
|
|
{ label: "主流行业覆盖", value: "12+" },
|
|
{ label: "自然流量占比提升", value: "60%" },
|
|
],
|
|
cta: { label: "定制全域营销方案", href: "#contact" },
|
|
faqs: [
|
|
{
|
|
question: "全域营销包含哪些内容？",
|
|
answer:
|
|
"包含 GEO 策略、内容生产、媒体投放、线索承接、数据复盘与资产沉淀。",
|
|
},
|
|
{
|
|
question: "适合从 0 开始的品牌吗？",
|
|
answer:
|
|
"适合，也适合已有增长动作但缺少系统协同、希望整体升级的品牌。",
|
|
},
|
|
],
|
|
},
|
|
];
|
|
|
|
export const serviceItems = services;
|
|
|
|
export const serviceOverview = {
|
|
hero: {
|
|
eyebrow: "GROWTH SERVICES",
|
|
title: "营销增长服务",
|
|
description:
|
|
"从品牌曝光到精准获客，再到全域营销闭环，大马棒帮助品牌建立 AI 时代的持续增长体系。",
|
|
image: "/images/service-hero-illustration.png",
|
|
},
|
|
overview: {
|
|
eyebrow: "Service Overview",
|
|
title: "围绕品牌曝光、精准获客与全域协同，搭建可复用的 GEO 增长体系",
|
|
description:
|
|
"营销增长服务页承担“讲清服务内容、解释服务逻辑、建立能力信任、引导咨询转化”的角色。我们将品牌认知、内容资产与获客链路拆成清晰模块，方便客户快速判断匹配度。",
|
|
highlights: [
|
|
"服务不是单点投放，而是从 AI 搜索曝光到转化承接的一体化设计。",
|
|
"每个服务方向都对应明确适用场景、交付内容与结果指标。",
|
|
"模块化页面结构支持后续扩展更多服务详情页与落地页。",
|
|
],
|
|
audiences: [
|
|
"需要快速建立品牌认知的企业",
|
|
"已有曝光但转化链路不顺的企业",
|
|
"希望统一渠道、内容与线索闭环的企业",
|
|
],
|
|
},
|
|
directions: {
|
|
eyebrow: "Three Directions",
|
|
title: "三大服务方向，对应不同增长阶段与业务诉求",
|
|
description:
|
|
"客户可以先从最紧迫的问题切入，也可以选择一体化推进，形成完整的 GEO 双环增长路径。",
|
|
},
|
|
model: {
|
|
eyebrow: "Growth Logic",
|
|
title: "三大服务方向如何构成业务模型",
|
|
description:
|
|
"品牌曝光负责建立 AI 搜索信任声量，精准获客转化负责让内容变成可跟进线索，全域营销负责把渠道、内容与数据统一成长期增长系统。",
|
|
stages: [
|
|
{
|
|
phase: "01",
|
|
title: "品牌曝光阶段",
|
|
service: "品牌曝光",
|
|
href: "/services/brand-exposure",
|
|
path: "/services/brand-exposure",
|
|
summary:
|
|
"先解决“有没有被看见、有没有被理解”的问题，建立内容与媒体层面的品牌基础设施。",
|
|
points: ["品牌声量诊断", "内容矩阵规划", "官媒与自媒体投放"],
|
|
},
|
|
{
|
|
phase: "02",
|
|
title: "精准获客阶段",
|
|
service: "精准获客转化",
|
|
href: "/services/lead-conversion",
|
|
path: "/services/lead-conversion",
|
|
summary:
|
|
"再解决“用户看见后是否愿意咨询、是否能留下有效线索”的问题。",
|
|
points: ["意图关键词地图", "转化内容选题", "落地页与咨询路径设计"],
|
|
},
|
|
{
|
|
phase: "03",
|
|
title: "全域协同阶段",
|
|
service: "全域营销",
|
|
href: "/services/omni-marketing",
|
|
path: "/services/omni-marketing",
|
|
summary:
|
|
"最终把内容、渠道、数据和资产沉淀拉通，形成长期可优化的品效双闭环。",
|
|
points: ["全域 GEO 增长策略", "数据看板与增长报告", "资产沉淀与迭代优化"],
|
|
},
|
|
],
|
|
},
|
|
results: {
|
|
eyebrow: "Service Proof",
|
|
title: "服务成果不是抽象描述，而是清晰可见的增长结果",
|
|
description:
|
|
"通过服务结果卡与代表案例，快速说明服务价值、交付质量和适用行业，降低用户决策门槛。",
|
|
proofs: [
|
|
{
|
|
value: "217%",
|
|
label: "AI 搜索曝光平均提升",
|
|
note: "对应品牌曝光方向的声量增长结果",
|
|
},
|
|
{
|
|
value: "64%",
|
|
label: "转化链路效率平均提升",
|
|
note: "对应精准获客转化方向的线索承接效率",
|
|
},
|
|
{
|
|
value: "12+",
|
|
label: "主流行业覆盖",
|
|
note: "服务模型可复制到企业服务、本地生活、电商零售等行业",
|
|
},
|
|
],
|
|
cases: [
|
|
{
|
|
title: "企业服务客户：AI 搜索全域曝光提升 320%",
|
|
summary: "通过品牌曝光 + 精准获客联动，月均精准线索新增 80+。",
|
|
href: "/cases/enterprise-service-geo",
|
|
path: "/cases/enterprise-service-geo",
|
|
},
|
|
{
|
|
title: "本地生活品牌：到店咨询量提升 170%",
|
|
summary: "围绕区域搜索和咨询承接优化，品牌词搜索覆盖率达 95%。",
|
|
href: "/cases/local-life-search",
|
|
path: "/cases/local-life-search",
|
|
},
|
|
],
|
|
},
|
|
processTitle: "5 步标准化交付流程，透明可控效果可追溯",
|
|
processDescription:
|
|
"标准化流程加透明化交付，让服务可控、效果清晰、资产可沉淀。",
|
|
};
|
|
|
|
export const serviceCategories = services.map(
|
|
({ title, href, summary, tags }) => ({
|
|
title,
|
|
href,
|
|
summary,
|
|
tier: tags.join(" / "),
|
|
}),
|
|
);
|