97 lines
4.6 KiB
JavaScript
97 lines
4.6 KiB
JavaScript
export const caseCategories = ["全部", "企业服务", "本地生活", "职业教育", "电商零售"];
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export const caseOverview = {
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intro: {
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title: "案例页不仅展示结果，还承担筛选、承接与转化入口的作用",
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description:
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"用户会先看行业匹配，再看数据结果，最后才决定是否进一步咨询。因此案例页需要把行业筛选、案例列表、详情承接和相关推荐连成一条清晰路径。",
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routes: [
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{ label: "案例列表", href: "/cases", path: "/cases" },
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{ label: "筛选示例", href: "/cases?category=企业服务", path: "/cases?category=企业服务" },
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{ label: "咨询入口", href: "/#contact", path: "/#contact" },
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],
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},
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stats: [
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{ label: "精选案例", value: 4, suffix: "个" },
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{ label: "覆盖行业", value: 4, suffix: "类" },
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{ label: "曝光平均提升", value: 217, suffix: "%" },
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{ label: "转化效率平均提升", value: 64, suffix: "%" },
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],
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recommendTitle: "从案例列表进入详情页，再继续查看相关案例与咨询入口",
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};
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export const cases = [
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{
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slug: "enterprise-service-geo",
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category: "企业服务",
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title: "某企业服务客户：AI 搜索全域曝光提升 320%",
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summary:
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"通过权威内容、真人内容矩阵和销售线索路径重建，提升行业搜索可见度与品牌信任度。",
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metrics: ["AI 搜索全域曝光提升 320%", "月均精准线索新增 80+"],
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tags: ["企业服务", "AI 搜索", "精准线索"],
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image: "/images/blog-web-dev.jpg",
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featured: true,
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path: "/cases/enterprise-service-geo",
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challenge:
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"行业竞争激烈，品牌在 AI 搜索与长尾问题场景中缺少可信内容，无法有效承接高意向流量。",
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solution:
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"建立品牌问题库、官媒背书内容和自媒体矩阵，同步优化留资路径与页面承接结构。",
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result:
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"实现 AI 搜索全域曝光提升 320%，月均精准线索新增 80+，销售跟进质量明显提升。",
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},
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{
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slug: "local-life-search",
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category: "本地生活",
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title: "某本地生活品牌：到店咨询量提升 170%",
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summary:
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"围绕区域搜索、品牌词覆盖和门店咨询路径，重建本地生活增长链路。",
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metrics: ["品牌词搜索覆盖率达 95%", "到店咨询量提升 170%"],
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tags: ["本地生活", "到店咨询", "区域曝光"],
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image: "/images/team-photo.jpg",
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featured: true,
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path: "/cases/local-life-search",
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challenge:
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"门店曝光分散，用户搜索后无法快速建立信任与到店动机，咨询动作链路过长。",
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solution:
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"布局区域内容、评价内容和媒体背书，并强化咨询入口与门店转化动作。",
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result:
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"品牌词搜索覆盖率达 95%，到店咨询量提升 170%，区域流量承接效率显著提升。",
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},
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{
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slug: "career-education-leads",
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category: "职业教育",
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title: "某职业教育机构：有效线索成本降低 45%",
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summary:
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"以长尾关键词和课程咨询链路为核心，帮助教育机构提升有效线索质量。",
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metrics: ["长尾关键词布局 1200+", "有效线索成本降低 45%"],
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tags: ["职业教育", "长尾关键词", "线索成本"],
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image: "/images/blog-growth-strategy.jpg",
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featured: true,
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path: "/cases/career-education-leads",
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challenge:
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"投放成本高，用户问题分散，课程内容难以承接全意图搜索，导致获客成本持续攀升。",
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solution:
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"搭建课程问题库、内容种草矩阵和咨询转化路径，提升搜索触达后的留资效率。",
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result:
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"长尾关键词布局 1200+，有效线索成本降低 45%，投放与自然流量形成协同。",
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},
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{
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slug: "ecommerce-content-assets",
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category: "电商零售",
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title: "某电商零售品牌：自然流量占比提升至 60%",
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summary:
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"通过产品内容资产和全域分发，提升品牌自然搜索与内容转化效率。",
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metrics: ["内容资产沉淀 3 万+", "自然流量占比提升至 60%"],
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tags: ["电商零售", "内容资产", "自然流量"],
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image: "/images/blog-market-team.jpg",
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featured: true,
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path: "/cases/ecommerce-content-assets",
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challenge:
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"品牌过度依赖付费流量，产品内容资产无法长期复用，搜索流量增长乏力。",
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solution:
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"围绕产品卖点、用户场景和搜索问题建立内容资产池，形成长期复用的内容底盘。",
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result:
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"内容资产沉淀 3 万+，自然流量占比提升至 60%，品牌获客结构更健康。",
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},
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];
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